The theme was "air cabin catwalk" which features plenty of scantily clad beauties posing inside and outside of a Vietjet airliner. A spokesperson for the airline said that Vietjet worked very hard this year to recruit top models from several different countries for the photo-shoot aimed at promoting tourism in Vietnam, and increasing extra ticket sales for the airline. Vietjet Air first grabbed headlines in when it began advertising bikini-clad flight attendants on its flights to boost sales for the fledgling low-cost airline. The gimmick worked spectacularly with Vietjet catapulting to the position of major rival with the two largest flight providers in Vietnam, Vietnam Airlines and JetStar Pacific. On most flights these days Vietjet flight attendants are fully clothed in a smart and practical uniform.
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For decades, this time-proven marketing product has been a cornerstone in helping companies, from all industries, generate referrals and achieve their promotional goals, one whole year at a time. Few marketing products can give your business the profile-raising punch that a promotional calendar does. The reason? Advertising calendar products are in the faces of your customers and potential patrons for a solid year.
Every December, each Promo Marketing editor receives a large desk calendar for the following year. Throughout the year we write down meeting times, due dates and vacation days. We keep track of our upcoming issues and thrill in crossing out assignments when we finish them. The best part of these desk calendars is that at the end of each month, we can tear off that sheet and reach the next month.